Sustainable Fashion? Conscious Trend or Necessity?

Second-hand fashion
Spain / Latin America

Is your brand ready to speak to both worlds?

Spain moves more than €8,500,000 a year in second-hand fashion, with year-on-year growth of 28% in 2022 and 19% in 2023. 66% of consumers already buy reused items online, with an estimated savings of up to 65% of the original price.

Meanwhile, Latin America, including Mexico, generated $91,120,000 in this segment in 2022, and is expected to grow at a compound annual growth rate of 15.4% until 2030. Economic conditions, inflation, and digitalization are driving this phenomenon in different but equally powerful ways.

Conclusion for global strategists:

While Europe consolidates conscious circular consumption, Latin America opens the door to a democratized digital market that seeks access, community, and low-priced products.

Research and analysis: by JasiveLab