Who is Jasive?

Jasive Fernández
Entrepreneur, creative director, and founder of Jasive Atelier, JasiveLab, and MM México Moda. With 25 years of experience in the fashion industry.

A graduate in Business Administration from the Monterrey Institute of Technology and Higher Education, she holds an MBA in Senior Management, three specializations in Marketing, Public Relations, and Corporate Protocol. She also holds a PhD in Trend Research.

In the world of fashion, Jasive has held key positions such as creative director of the Spanish firm Dolores Promesas and partner of the international brand Niza , expanding her influence to Europe, Asia, the Middle East and America.

His eponymous firm, JASIVE , has established itself as a benchmark of contemporary design, with a presence on global catwalks such as Fashion Week in: Paris, New York, Milan, London, Dubai. Their vision focuses on sustainability and the creation of timeless collections made with natural fibers and recycled materials.

Awarded by Forbes magazine as one of the 5 most outstanding designers of Paris Fashion Week, SS25.

Founder of MM México Moda , an editorial platform that showcases the best of design, art, business, and lifestyle internationally. A year later, she created Shepreneur México , a training and professional development platform for women entrepreneurs.

She currently leads Jasivelab , a business intelligence lab in the fashion industry that, using its own methodology, helps entrepreneurs create and redesign fashion businesses from a strategic perspective, not just from a design standpoint. This project reflects her conviction that fashion is a sector capable of generating sustainable economic value and positioning Mexican brands on the international stage.

Jasive is the author of the book "From Fear to Fashion Week ," where she recounts her personal and professional transformation. She is also preparing her second book, "The Universe Is Woman ," which will be published in 2026.

Promoter of the campaign “Invest in fashion, don’t spend on fashion” , which promotes the value of quality design as a conscious investment versus low-durability consumerism.

President of the Global Innova Mexico Council, speaker, lecturer, and active member of various business councils, each of her projects reflects her commitment to generating a positive impact on society.